Tag Archives: community

Why social media? Six reasons to have a Facebook fan page

A few weeks ago, I introduced my “Why social media?” series with a post on the six reasons to start a blog. While the blog is definitely one of the best ways for a small to medium business, and even a large organization to reach their client base, there are so many other social media tools that are effective in achieving some of the same benefits, Facebook being one of them. I only just started my Facebook page in February and within the first week, I had attracted a couple new clients and found some great supporters. So it definitely has its power. I will never say that every business needs a Facebook fan page, because it does depend on what your marketing strategy is and the time you have to devote to it, but there are many great reasons why many people should have one, and I’ll share those with you here!

Why social media? Facebook.

Six reasons to start a Facebook fan page.

1. Add personality to your business. This is almost a repeat of the first point in my “the five Be’s of blogging” post but it’s such an important one. Clients will identify more with someone who appears to be a real person, rather than a robot or a corporate entity. So please, be yourself! Show your smile, show your passion. Celebrate your staff. Highlight the amazing things you do every day! Your audience will love it – and in turn, love you.

2. You can share content you wouldn’t anywhere else. Let’s be real – you might have a super fantastic website, but chances are, it’s pretty stagnant. Most businesses don’t update their websites with content often, or ever, because it’s just a place to house all those important business details — address, hours, phone number, inventory, services, etc. But sharing new, lively and timely content adds that personality to your business, and gives old, new and not-yet-found customers an idea of who you are. Besides just newsy type content, you can upload photos and videos, both of which go a looooong way in attracting and engaging your audience. This great infographic I pinned on Pinterest tells us photos are two times more likely to get liked, and videos are twelve times more likely to get shared!

3. Fans become your brand ambassadors. By attracting an audience to your page, you are building a community of people who are interested in the same thing – your product/brand/cause/purpose. They’re there for a reason (even if it’s just your mom – she still loves whatever it is you’re doing! Hi, Mom!). You’ve convinced these people to support you , so they’re going to be the ones to increase your reach – by liking your posts, commenting on them and sharing them. I once heard Jay Baer, a social media author and speaker, talk at a conference and something he said is now one of my favorite quotes: “The goal of social media is to turn your customers into a volunteer marketing army.” It’s so true (because it works).

4. It’s a direct communication channel to your customers, clients and supporters. Do you ever wish you had a place you could ask your customers’ opinions, or find out what your clients value? You do! It’s Facebook! People are sometimes afraid to ask for feedback, but not only do you get some great ideas when you do, you can also show your clients that you care about what they have to say. And alternatively, if they want or need to ask you a question, or let you know how great you are, they have the perfect spot (see above – brand ambassadors!). Of course, you run the risk of getting negative feedback, but in my opinion it’s completely worth it and can turn into a positive quite easily (I promise to write a post about this soon).

5. It will bring more awareness to your business. The fact is, people are on Facebook. Hundreds of millions of them, and chances are quite high, some of them are in your community, and some of them would be (or are) interested in what your business does. Even if they don’t like your page right away, maybe one of their friends will and then like a post. Whenever anyone likes or comments on or shares one of your posts, all of their friends may see it too. That’s a lot of potential reach. In addition to this, having a Facebook page will help with your SEO (search engine optimization). If people search for you on Google and you have a Facebook page, chances are very good that your page will come up high in the results.

6. People will look for you on Facebook. Further to the last point, because those people are there already, they will look for you. The first thing I do when I’m looking for a new product is see if they have a Facebook page. It can tell you a lot about the company: do they respond to questions from their customers right away? Do they have a lot of negative feedback? Do they look like they’re having fun? Do they appreciate their staff? Do they seem to know what they’re talking about? You get the point. So what do you think will happen if they can’t find you on Facebook? On to the next.

What do you think? Did you start a Facebook fan page for any of these reasons? Or do you think I missed one? Share with me!

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Why I love social media

This week I launched a facebook page where I can post my social media thoughts, share some other companies’ social media content and do what I love: build an online community… for myself! I’m really looking forward to connecting with some of you fabulous folks about everything social!

Since this marks a bit of a “launch” for my business, and I (hopefully) will be gaining some new followers, I thought it’d be a good time to share why I’m so into this whole “social media thing.”

i heart social media

So here are my top five reasons why I <3 social media:

  1. The possibilities are endless. There’s always something new to explore, figure out and strategize around. New advancements in the social media world are innovative, exciting and can make real differences to public relations and business – even to families. How cool is that?!
  2. Connection. I’ve always been a bit of an introvert, especially around new people. I was the kid who always had her nose stuck in a book. So being able to let my personality shine to the world online is almost liberating. I can connect to people who I might otherwise not have had the nerve to talk to, and feel good about it.
  3. Instant gratification. Granted, this is not always a good thing for businesses with an online presence who have to monitor for both positive and negative feedback (I’ll write a post about the benefits of this risk later!), but as a user of social media myself, this is what it’s all about. If I want info, I can ask and get it now. If I want to talk to someone, I can now (notice how many people will respond to a Facebook message faster than answering the phone these days?). Even if I want to give someone a piece of my mind, I can now (but I highly discourage this of course — once it’s out there, you can’t take it back!).
  4. My network. Friends have moved away, I’ve moved away from family… thanks to social media, they’re still close to me. Living hundreds of miles away doesn’t necessarily mean growing apart when you can see pictures and events in their daily lives whenever you want. Even my grandmother has recently joined Facebook to see what we’re up to!
  5. It’s so FUN! I sometimes lose myself for hours when writing a blog post, following hashtags on Twitter or scanning Instagram photos.

You turn – why do you love social media?

On walking around Prince George

In my quest to live a more healthy and active life, I’ve taken to walking. Yup, just walking. I’ve been walking the 2km from my house to work on occasion and walking downtown during my lunch breaks.

It really is fascinating to me how much more I’ve been noticed when I walk places I normally drive every day. In becoming more familiar with my community – where I’ve lived for fifteen years – I am finding more reasons to love it.

Things I’ve seen or noticed during my walking trips in the last couple of weeks:

  • I randomly ran into my best friend, who is a geology technologist, working on a site downtown. That was a nice surprise.
  • A old guy riding down the middle of the road, on a bike that looked homemade, yelling at the top of his lungs, “WEEEEEEEEE!”
  • People who shouldn’t be driving. This almost almost deserves its own post, but I thought I’d spare you the rant. In the last two weeks, I’ve come THISCLOSE to getting hit by a car THREE times while I’ve been walking. Once, I was crossing a side street along a main one-way road, when all of a sudden a lady crossed the main road super fast in order to do so before traffic came, and then slammed on her breaks inches from my ankles. Really? Just today, someone came speeding out an alley and I managed to stop right before my toes got run over. And then he had the audacity to glare at me like it was my fault. Oops, didn’t spare you the rant after all. Sorry, internet.
  • People who live several blocks away are starting to recognize me and will wave or say hi like we’re neighbours. That makes me smile.
  • Dogs and cats who sit on the couches and stare out the front window are just adorable.
  • You can tell a lot about a person by how their yard looks. I’ve started to make it a game and perhaps will report back here later.
  • A couple times my husband has met me with our dog as I’ve walked home, and that makes me very happy.

My intent is to make this a bit of a series and take photos along the way to document some of the interesting, oddball or special things I see while walking along my fair community.

Have some fun stories about walking around your community? Please share!