Category Archives: Social Media

Top five big “don’ts” in social media

Strategy

I love this meme. If you have a proper strategy, you’re probably more likely to avoid any of these social media “don’ts.”

I’ll admit, at first glance this may appear to be a list of personal social media pet peeves. And it is, in a way. But it’s not so much that as it is a dire warning, to you who engage in social media marketing, to not do these things! There are best practices and bad practices and faux pas, but these are the big “don’ts” in social media, the absolute no-no’s.

  1. Don’t EVER not respond to tweets. Especially customer questions! I recently tweeted a local business to ask if they carry a particular item I was looking for. They never responded (but they have tweeted since then; yes, I checked). Did they lose this sale? Yes. Will I be as likely to check with them again in future? No. Always monitor your social media feeds. Always.
  2. Don’t spam people. Is it just me, or is there lately a large amount of people on twitter, tweeting about whatever, but then mentioning other random twitterers at the end of their tweet? For example, @so-and-so says “Big juicy chicken quesadillas on special tonight bit.ly-link-to-a-pic-of-it @randomretailbusiness” … does this make sense? I understand attaching a person to the end of a tweet if it’s about them, or maybe of particular interest to them, but when it’s done for the sole purpose of hoping that person will retweet it because that person is fairly influential but the content is completely irrelevant… well, that’s spam, my friend. Stop doing it! (Yes, this has happened to me a couple times lately, and it’s not ok.)
  3. Don’t share other people’s content without adding your own opinion or thoughts. Yes, share great, relevant content (e.g. articles, photos, studies, etc.) to your Facebook or LinkedIn pages, but always add your personal touch – that’s why people are following you!
  4. Don’t use words/phrasing/slang etc. that doesn’t represent how you want to be portrayed. You know, those “words of the day” (like “awesomesauce” – what does that even mean?). Unless you’re a 16 year old boy with a Facebook page about skateboarding, it doesn’t work for you and it’s just annoying… which brings me to my next point.
  5. Don’t be annoying. I recently started following a brand on Instagram that I really like. One day when I checked my feed, they had posted about fifteen pictures of a similar wintry scene all back-to-back. The first was nice, so was the second, the third was ok… and then, I was just annoyed having to scroll through so many to get to the next photos. Their posts would have been much more effective had they posted one photo every hour or so – hitting different viewers and not being annoying.

What big social media no-no’s would you add to this list?

Growing my network

I just have to share a couple of really great moments from yesterday! Really great in that my little JQ business is doing pretty darn good, I’d say…. a bit scary in that my little JQ business is doing pretty good. I’ll admit it’s uncanny at how quickly some things are happening for me, when I’ve honestly been minimal effort into marketing myself, aside from blogging a couple times a week and starting my Facebook page. And here I am with two fun pieces of news for you.

Firstly, yesterday morning when I woke up, I was greeted with the notification that my Facebook page (which I started in early February) had gotten its 100th like! I promptly posted a Thank You picture (which I created a few days ago as I approached the milestone, as any good SM manager would!). Yay!

100 Likes

100 Likes

And secondly, last night, I headed off to local bookstore and cafe Books & Co. to film a Shaw TV spot called “The Lunch Counter” with locals Garth Frizzell (CEO of Terra Cognita Software Systems and City of Prince George City Councillor) and Shauna Harper (Live Work PG Online Marketing Specialist). They’re both very knowledgeable and do so many great things around PG, I’ll just link to their LinkedIn profiles so you can see for yourself!

Shaw's The Lunch Counter

Filming “The Lunch Counter” at Books & Co. with Garth and Shauna

The segment involves a round table discussion, tonight’s being on – you guessed it – social media. The producer asked us her first question and we didn’t stop talking until another producer cut in and said “Ok guys we’re at 27 minutes.” I’m pretty sure we could have talked all night! So it will air on Shaw in a couple weeks, and we’re trying to convince them to put the whole thing online (other than the teasers I linked to above) – I’d love to share it with you all! It was a great time and hopefully we can get together to do another unofficial version of it soon!

Put this day in a week which still holds a social media presentation and three client meetings and you’ve got one busy JQ!

Why I love social media

This week I launched a facebook page where I can post my social media thoughts, share some other companies’ social media content and do what I love: build an online community… for myself! I’m really looking forward to connecting with some of you fabulous folks about everything social!

Since this marks a bit of a “launch” for my business, and I (hopefully) will be gaining some new followers, I thought it’d be a good time to share why I’m so into this whole “social media thing.”

i heart social media

So here are my top five reasons why I <3 social media:

  1. The possibilities are endless. There’s always something new to explore, figure out and strategize around. New advancements in the social media world are innovative, exciting and can make real differences to public relations and business – even to families. How cool is that?!
  2. Connection. I’ve always been a bit of an introvert, especially around new people. I was the kid who always had her nose stuck in a book. So being able to let my personality shine to the world online is almost liberating. I can connect to people who I might otherwise not have had the nerve to talk to, and feel good about it.
  3. Instant gratification. Granted, this is not always a good thing for businesses with an online presence who have to monitor for both positive and negative feedback (I’ll write a post about the benefits of this risk later!), but as a user of social media myself, this is what it’s all about. If I want info, I can ask and get it now. If I want to talk to someone, I can now (notice how many people will respond to a Facebook message faster than answering the phone these days?). Even if I want to give someone a piece of my mind, I can now (but I highly discourage this of course — once it’s out there, you can’t take it back!).
  4. My network. Friends have moved away, I’ve moved away from family… thanks to social media, they’re still close to me. Living hundreds of miles away doesn’t necessarily mean growing apart when you can see pictures and events in their daily lives whenever you want. Even my grandmother has recently joined Facebook to see what we’re up to!
  5. It’s so FUN! I sometimes lose myself for hours when writing a blog post, following hashtags on Twitter or scanning Instagram photos.

You turn – why do you love social media?

Upcoming social media presentation

I will be giving a presentation on February 28, in Prince George, called “Engaging a healthier life: Evaluating social media in health promotion.” It’s for the Innovation & Development Commons (IDC), which is a partnership between Northern Health and UNBC. The presentation will be based on my master’s degree research, so in my opinion, it’ll be very interesting! Feel free to come by (no heckling please) or watch by webex if you’d like!

Click on the pic for all the details!

(click the image to make it larger)

(click the image to make it larger)

Random happy

A couple years ago, I started a Tumblr, as did millions of others. I was just giving it a try, as I do with any new social media platform. I called my Tumblr “random happy.” I figured, who doesn’t need a random happy thought, a random happy picture, or a random happy injection into their day?

happiness

random happy

Given that Tumblr is just another place to share the same thoughts as Twitter or this blog, but with less engagement and more annoying gif photos, I started ignoring it, and it’s now just a place that collects my random happy instagram photos, thanks to the ease with which instagram allows me to share to it. (Disclaimer: preferences to social media sites are very subjective, so you may love Tumblr and hate Twitter, and that’s fair.)

But I can’t abandon the “random happy” idea. It’s just too good a title. So I’m going to bring it here, through photos I’d like to share with you. Even though I found this picture on Pinterest recently. I had to laugh at myself because for whatever reason, I’ve been obsessed with this concept lately and have tried to integrate it into some of my work promotion strategies too. So what? I still like the idea.

As much as you may want to make fun of these “random sentences over a background,” I like it because it’s a very shareable concept. Why would anyone share plain old text on sites like Facebook, when they can share a beautiful picture with inspirational text? I would certainly click the all-important share button much more promptly for a good picture than just some text (which can’t actually be shared without copy-paste on Facebook anyway). These pictures are pin-able, FB-share worthy, likeable and tweetable all in one. And what’s wrong with brightening someone else’s day a little?

So, with that idea in mind, I’m going to bring my random happy random words on a photo to my blog. You’ll see a new random happy every week, and I dare you not to want to share it! ;)