Category Archives: Social Media

Creating a social media policy

Social media policy and guidelines - jessicaquinn.caYou’ve heard me say it before, and I’ll say it again: planning your social media strategy is soooo important! In order to be successful, this is something you must do, and you should do it before you get started in SM marketing. Creating an SM policy is a very important step in the planning process for any business or organization and I think it warrants some discussion here.

When I use the term “policy,” I use that to refer to both policy and guidelines. In general, I think of policy as “what you can’t do” and guidelines as “what you can do” – and it’s important to provide both to your employees. Although, nobody really likes a policy – they’re usually boring and leave people feeling policed and restricted. Guidelines on the other hand should be helpful and inviting, making people feel like their participation is wanted and appreciated.

A policy tells your employees all the things that should be common sense (but unfortunately isn’t always) – be professional and respectful, for example. But there are creative ways to do this. Australia’s Department of Justice does a really good job with their policy – they created a video to showcase the top 10 main points from their policy – a method in the social media spirit to hit their points home. Check it out here:

Guidelines on the other hand will serve to tell your staff how you want them to interact with your business’s social media platforms, as well as encourage them to participate. They are (or should be) your brand’s number one ambassadors after all. Do you want them to comment? Do you want them to share posts to their personal accounts? How do they do this? What would the purpose be? Keep in mind many employees probably don’t know some of the basic principles of Facebook marketing or Twitter conversations, for example, so some quick points on the goals of each platform you’re active in would probably be helpful and a good thing to include in these guidelines.

Be sure you have all the right people at the table to talk about this (here’s a great infographic with thoughts on who these people are). Think about how you want your employees to help you on SM – what would be the best approach for them (for example, on Twitter)? And of course, you need to determine what your main strategy in being involved in SM is in the first place before you can ask other people to help you (e.g. why do you have a Facebook fan page?).

Creating either of these doesn’t have to be hard. Some tips:

  • Talk to people in your organization. What do they want to see? How do they want to participate.
  • Consult your organization’s mission/vision statement and strategic plan. How does your online activity fit in with the overall strategic goals and your marketing strategy?
  • Think creatively. What can you develop that will have an impact on your employees?
  • Be clear. Clarity is often underrated.
  • Check out this slideshare for more great tips.

Rock social media in 30 minutes a day! (infographic)

I always tell clients that as long as they schedule themselves properly and get into a smooth routine, social media doesn’t have to take a lot of time to see benefits. I was ecstatic when I came across this infographic on a post on Social Media Today as it really nails it. As long as you have a decent strategy in place before you start, this is totally doable.

The only thing this doesn’t take into account is the actual creation of the content though – and of course, that’s an extremely important step. You should be reading, researching, sharing and commenting yourself on other people’s material as well – but you should do that anyway in order to actually and truthfully be a knowledge leader in your field. When you find good stuff, tag it, bookmark it, jot it down… just keep it in your “file” ready to be posted to your channels at some point. Once you have that content ready to go though, 30 minutes a day is all you need!

Rock social media in 30 minutes a day!

Rock social media in 30 minutes a day!

The 36 rules of social media (infographic)

You have to see this infographic! I found it on Pinterest (it seems to have originally come from Ultralinx) – I’ve been staring at it for awhile and can’t stop! It’s clear that a lot of thought has been put into it and every time I look at a different space, I see something new, and my mind goes somewhere different. It’s so good! And so darn smart, wouldn’t you say?

Simple. Clear. Stylish. Smart. That’s fantastic social media – and totally share-worthy. So I’m sharing it with you. Enjoy.

Some of my favorites are:

  • Stop and ask – would an actual person talk that way?
  • Always write back.
  • Not everything will work – and that’s fine.
  • What’s your favorite?

(Click on the image, and then click again, to see a bigger version.)

The 36 rules of social media - from

The 36 rules of social media.

A new breed of social media personalities (infographic)

Communities take all kinds and social media is no exception. I found this great infographic on Pinterest recently about the different kinds of people on social media (it was developed by first direct, a financial company out of England, who conducted a month-long social experiment).

I’m definitely an “Ultra” (much to my husband’s chagrin – I can’t watch a whole movie without checking my phone at least once :) ). I find the “Lurkers” the most interesting though. During Alexandra Samuel‘s presentation at last month’s CPRS National Conference, she said that on Facebook, invisible customers make up 68% of the online audience. Makes me wonder if “engagement” isn’t as important as we like to think it is.

What breed of social media personality are you? 


Feedly vs. Flipboard


Feedly – the best alternative to Google Reader?

You likely know by now about the impending death of Google Reader. In March, Google announced that its RSS subscription service will be no more as of July 1, 2013. This made me pretty sad, considering how beautifully organized I have all my feeds. I was forced onto Google Reader during my master’s degree (during a technology in communication course that taught us something else already entirely obsolete), but still maintain my lists thanks to Flipboard – an app that allowed me to import my Reader feeds and turn them into an easy-to-read magazine. But now that I won’t be able to continually update my Google Reader, I’m left stumped about what to do.

As I mentioned, Flipboard is great – it’s a relatively simple and stylish interface that keeps all  my categories in place so I can read what I want, when I want. I can easily share articles of interest to my linked social media profiles or save certain articles (mostly recipes for me) for reading later. But while it automatically syncs any changes I make to my GR account, I can’t seem to find any way to add/change feeds within Flipboard itself. Which means to me that it’s either 1. not there, or 2. too hard and therefore annoying. And if I can’t do it, I’m kind of stuck with what I have when GR goes away. Not good.

Feedly is a similar application that seemed to come out of nowhere the second Google Reader made their ghastly announcement. On their blog, they said that over 500,000 Google Reader users joined their platform within 48 hours of the Google’s decision. I have finally gotten around to trying it out and I think it’s going to fill the Google Reader shaped hole in my heart just fine.

Features I enjoy:

  • If you join before July 1, 2013, you can seamlessly migrate all of your feeds (and any of your created categories) over.
  • You can update your feeds, add new ones and modify any existing categories. Yay!
  • You can share articles to your social media sites and you can save articles for later.
  • There are several different view styles, depending on your liking (even one that looks very similar to Google Reader)
  • It works on your desktop/laptop in addition to having an app for iPhone/iPad/Android etc. (easier to initially set up on your computer, by the way).
  • It’s super easy to use.
  • The interface is simple, clear, attractive and easy to read.

Feedly seems to hit the mark, barring any tricks they have up their sleeve. How about you? Are there any new services that you’ll move to as you say goodbye to Google Reader?