Category Archives: Infographics

State of social media in 2013 (infographic)

A lot happened in the world of social media in 2013 – wacky, viral videos, new platforms, (more) Facebook outrage… my passion and dedication for learning more and keeping up with the crazy world of social media marketing totally grew with all this.

I found this great infographic from Infographic Promotion reminding us of all the biggest social media stories for each month of last year. Makes me wonder what 2014 will hold – I foresee Google+ ramping up big time, especially with Facebook’s push to paid advertising lately. I, myself, will be trying to spend more time over there. What are your thoughts on where social media will go this year?

The State of Social Media 2013
The State of Social Media 2013 by Infographic Promotion

19 Facebook Etiquette Rules for Business

It’s pretty clear that there’s a lot of “noise” out there about the do’s and don’ts of social media. It can be tough to sift through to find what’s really of value. I came across this great list of etiquette rules for Facebook from Top Dog Social Media, and it’s as true for business as it is for the general user. It’s a great mix of respect, sense and just plain old being yourself! And it takes tips from some of my faves in the SM world, including Mari Smith and Melonie Dodaro.

Facebook Etiquette Rules

Rock social media in 30 minutes a day! (infographic)

I always tell clients that as long as they schedule themselves properly and get into a smooth routine, social media doesn’t have to take a lot of time to see benefits. I was ecstatic when I came across this infographic on a post on Social Media Today as it really nails it. As long as you have a decent strategy in place before you start, this is totally doable.

The only thing this doesn’t take into account is the actual creation of the content though – and of course, that’s an extremely important step. You should be reading, researching, sharing and commenting yourself on other people’s material as well – but you should do that anyway in order to actually and truthfully be a knowledge leader in your field. When you find good stuff, tag it, bookmark it, jot it down… just keep it in your “file” ready to be posted to your channels at some point. Once you have that content ready to go though, 30 minutes a day is all you need!

Rock social media in 30 minutes a day!

Rock social media in 30 minutes a day!

The 36 rules of social media (infographic)

You have to see this infographic! I found it on Pinterest (it seems to have originally come from Ultralinx) – I’ve been staring at it for awhile and can’t stop! It’s clear that a lot of thought has been put into it and every time I look at a different space, I see something new, and my mind goes somewhere different. It’s so good! And so darn smart, wouldn’t you say?

Simple. Clear. Stylish. Smart. That’s fantastic social media – and totally share-worthy. So I’m sharing it with you. Enjoy.

Some of my favorites are:

  • Stop and ask – would an actual person talk that way?
  • Always write back.
  • Not everything will work – and that’s fine.
  • What’s your favorite?

(Click on the image, and then click again, to see a bigger version.)

The 36 rules of social media - from

The 36 rules of social media.

A new breed of social media personalities (infographic)

Communities take all kinds and social media is no exception. I found this great infographic on Pinterest recently about the different kinds of people on social media (it was developed by first direct, a financial company out of England, who conducted a month-long social experiment).

I’m definitely an “Ultra” (much to my husband’s chagrin – I can’t watch a whole movie without checking my phone at least once :) ). I find the “Lurkers” the most interesting though. During Alexandra Samuel‘s presentation at last month’s CPRS National Conference, she said that on Facebook, invisible customers make up 68% of the online audience. Makes me wonder if “engagement” isn’t as important as we like to think it is.

What breed of social media personality are you?