New blog: live, love, north

Happy Monday all! Just a quick announcement for you today. I’d like you to invite you to take a look at my new blog – Live, Love, North!

Live, Love, North

My new outdoor, food & lifestyle blog – live, love, north! Find it at

I’ve been blogging here at for a couple years now, but my topics have varied widely to reflect my range of interests. Lately, I’ve been wary of the fact that this may not be best practice for me. If you’re coming to visit for social media tips, you may not care much about my latest pulled pork recipe, will ya? ;)

So I’ve started Live, Love, North so that I can feel a bit more free with my posts over there. If you visit me here for anything related to outdoor activities, travel, food reviews or recipes, please make sure to follow the new blog and add it to your reader (like Feedly)!

That means this blog will be more strictly themed around all things social media – but don’t get me wrong – there’s still a lot for us to talk about here! You’ll see some changes in the next while – like categories to better reflect some of the narrower social media topics (like Facebook or blogging).

Please take a look at Live, Love, North – I’d love to continue to connect with you (here or there!). :)

Skiing and snowboarding near Prince George

Powder KingTo live in Prince George, you have to like winter. And not just like – as in tolerate – but you have to look forward to it, at least a bit. Luckily for us, our northern BC climate allows for a huge array of fantastic winter activities that we actually get excited about once the snow starts to fly – and skiing & snowboarding are absolutely two of those activities that cause people to start itching for the local hills every winter.

Read my full post on Destination BC’s Explore BC blog…

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State of social media in 2013 (infographic)

A lot happened in the world of social media in 2013 – wacky, viral videos, new platforms, (more) Facebook outrage… my passion and dedication for learning more and keeping up with the crazy world of social media marketing totally grew with all this.

I found this great infographic from Infographic Promotion reminding us of all the biggest social media stories for each month of last year. Makes me wonder what 2014 will hold – I foresee Google+ ramping up big time, especially with Facebook’s push to paid advertising lately. I, myself, will be trying to spend more time over there. What are your thoughts on where social media will go this year?

The State of Social Media 2013
The State of Social Media 2013 by Infographic Promotion

Five social media resolutions for 2014

I’m not usually one to make resolutions, but the new year is definitely a time where I feel motivated to refresh my efforts in many aspects of my life — health, hobbies, work, etc. So why not look at your social media strategy and add some fresh thinking to it too?

social media resolutions 2014I know there are tons of 2014 posts going around right now, but I want to present my five social media resolutions for this year.

1. Step back and think strategy. It’s sooo important to outline your goals for using social media and to tie them to your overall marketing objectives. Take time to revisit what your goals were when you started (or to look at this now if you’re just starting out) and think about what you want to get out of social media, how you’ll approach it, how much time you’re willing to devote and how you’ll measure the benefits of your time. This big picture strategy will help keep you on track all year round. It helps you remember why you love social media too.

2. Try something new. This could be anything from curating great content a couple times per week for your audience, starting conversations in with new audiences, or trying out a new social media platform you’ve been watching for awhile. If the latter, I suggest Twitter, Instagram, LinkedIn or Google+ — G+ is my “try something new” for this year most definitely (but I’m already on the others of course!). (BTW, why not connect with me on Google+?)

3. Think visuals. People love a pretty picture. This is why Instagram is so successful. Try posting a photo with anything you put up on Facebook, and try this with Twitter more often too. Always have a picture in your blog posts. Be creative. If there’s nothing quite obvious to include, then make your own! I often use PicMonkey to create graphics  with pretty backgrounds and the titles of my posts to use as an image (including in this post).

4. Be consistent. “Gain your audience with quality, keep them with consistency.” This is a great quote from a recent Klout blog post on creating content. Even if you’re only posting once a week, people can expect that from you. Although I recognize we all do it sometimes (myself included), there’s nothing worse than visiting a page that hasn’t been updated in awhile. Nothing will stop your traffic more than that. On the flipside, if you post often (on whatever platform you’re using), you’re on the forefront of your audience’s mind much more. Try creating a content plan for the upcoming week or month – this will make consistency all too easy!

5. Think about blogging. I still stand by the claim that blogging can be one of the most important tools in a marketer’s toolbox. If you don’t have a blog yet, why not try your hand at blogging? Take a look at some of my old posts about the primary benefits of blogging and top rules for blogging and then go for it!

What 2014 social media resolutions would you add to this list?

2013 in review

It’s certainly been a fun year of blogging for me! I’ve grown a tad more consistent with this blog (maybe not lately, but hey, it’s the busiest month of the year!) and have had some great opportunities come my way (like blogging for Destination BC!). I’m looking forward to 2014 and really getting into a regular rhythm with this blog especially, and getting some more good content out on the Explore BC blog.

WordPress puts together a 2013 annual report with cool stats for their blogs, so I thought I’d share that below.

I want to thank all of you who visit this blog for coming back again and again, and wish you the very best in health and happiness for 2014! Happy New Year!!

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 4,500 times in 2013. If it were a NYC subway train, it would take about 4 trips to carry that many people.

Click here to see the complete report.