I’m not usually one to make resolutions, but the new year is definitely a time where I feel motivated to refresh my efforts in many aspects of my life — health, hobbies, work, etc. So why not look at your social media strategy and add some fresh thinking to it too?
1. Step back and think strategy. It’s sooo important to outline your goals for using social media and to tie them to your overall marketing objectives. Take time to revisit what your goals were when you started (or to look at this now if you’re just starting out) and think about what you want to get out of social media, how you’ll approach it, how much time you’re willing to devote and how you’ll measure the benefits of your time. This big picture strategy will help keep you on track all year round. It helps you remember why you love social media too.
2. Try something new. This could be anything from curating great content a couple times per week for your audience, starting conversations in with new audiences, or trying out a new social media platform you’ve been watching for awhile. If the latter, I suggest Twitter, Instagram, LinkedIn or Google+ — G+ is my “try something new” for this year most definitely (but I’m already on the others of course!). (BTW, why not connect with me on Google+?)
3. Think visuals. People love a pretty picture. This is why Instagram is so successful. Try posting a photo with anything you put up on Facebook, and try this with Twitter more often too. Always have a picture in your blog posts. Be creative. If there’s nothing quite obvious to include, then make your own! I often use PicMonkey to create graphics with pretty backgrounds and the titles of my posts to use as an image (including in this post).
4. Be consistent. “Gain your audience with quality, keep them with consistency.” This is a great quote from a recent Klout blog post on creating content. Even if you’re only posting once a week, people can expect that from you. Although I recognize we all do it sometimes (myself included), there’s nothing worse than visiting a page that hasn’t been updated in awhile. Nothing will stop your traffic more than that. On the flipside, if you post often (on whatever platform you’re using), you’re on the forefront of your audience’s mind much more. Try creating a content plan for the upcoming week or month – this will make consistency all too easy!
5. Think about blogging. I still stand by the claim that blogging can be one of the most important tools in a marketer’s toolbox. If you don’t have a blog yet, why not try your hand at blogging? Take a look at some of my old posts about the primary benefits of blogging and top rules for blogging and then go for it!
What 2014 social media resolutions would you add to this list?