I always tell clients that as long as they schedule themselves properly and get into a smooth routine, social media doesn’t have to take a lot of time to see benefits. I was ecstatic when I came across this infographic on a post on Social Media Today as it really nails it. As long as you have a decent strategy in place before you start, this is totally doable.
The only thing this doesn’t take into account is the actual creation of the content though – and of course, that’s an extremely important step. You should be reading, researching, sharing and commenting yourself on other people’s material as well – but you should do that anyway in order to actually and truthfully be a knowledge leader in your field. When you find good stuff, tag it, bookmark it, jot it down… just keep it in your “file” ready to be posted to your channels at some point. Once you have that content ready to go though, 30 minutes a day is all you need!