A new breed of social media personalities (infographic)

Communities take all kinds and social media is no exception. I found this great infographic on Pinterest recently about the different kinds of people on social media (it was developed by first direct, a financial company out of England, who conducted a month-long social experiment).

I’m definitely an “Ultra” (much to my husband’s chagrin – I can’t watch a whole movie without checking my phone at least once :) ). I find the “Lurkers” the most interesting though. During Alexandra Samuel‘s presentation at last month’s CPRS National Conference, she said that on Facebook, invisible customers make up 68% of the online audience. Makes me wonder if “engagement” isn’t as important as we like to think it is.

What breed of social media personality are you? 

20130703SMbreedsinfographic

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