Now that I’ve told you all why you should start a blog, I’m presuming you immediately ran over to WordPress or Blogger and started a fantastic blog of your own. Right?! Both platforms offer a variety of design options with ready-to-go themes; Blogger is a bit more user-friendly for the blog-newbie and definitely better for those who don’t want to muck about with the techy side, whereas WordPress offers more flexibility in terms of creating your own design.
Great! I’m glad you’re enjoying it so far! (And tell me where I can find your blog – I’d love to see it!)
Blogging is a great outlet whether you’re sharing it or not, whether for business or personal, but no matter what, the fact that you’re writing online means you want other people to read it, right? There is definitely a thrill that runs up my spine when I look at my visitor stats or get a new comment – and disappointing for sure when there’s zilch!
I wrote a post last year on blogging and brevity that I invite you to check out, but I wanted to share something new – a few tips to keep you going with your writing, in both business and personal, which will hopefully get you some new visitors to your blog.
Nobody said a blog post has to be expertly written. Now is your chance to be less formal, and write more like you might talk to a customer or even a friend. Even the major grammar nerds (like me) will forgive the occasional fragmented sentence when it’s on a blog! And for bigger organizations, blogs provide the opportunity to move beyond the “corporate” image and present a friendlier side to the company. (This isn’t license to be unprofessional though, of course.)
Remember how I said in my last post that people love a personal story? Well share it! Create that connection – show them who you are. At the very least, write in the first person, and if this is your business, share a picture of yourself with your readers!
People don’t always want to read long, rambling posts. Instead, they’re looking for short, snappy, to the point messages, but with substance. Keep it succinct. Even use bullet lists and subtitles for the reader that just glances through. Keep it to under 500 words.
What makes you want to share a post? It’s fun(ny)! It’s interesting! It’s practical! Anything else? On your post, share tips about something you’re good at, share links to other resources, share an awesome picture you took (or found, giving credit of course).
Always invite your readers to share back with you. This is how you get the conversation flowing! Make sure your online voice says you’re approachable. End your post with an open-ended question, letting them know you want to hear back from them. And always accept other points of view with class.
So tell me, what tips have you learned while blogging?